Television Advertising and Televangelism : Discourse Analysis of Persuasive Language (9789027225559)

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Product details

• Format Paperback | 88 pages
• Dimensions 160 x 240 x 6.6mm | 190g
• Publication date 01 Jan 1986
• Publisher John Benjamins Publishing Co
• Publication City/Country Amsterdam, Netherlands
• Language English
• ISBN10 9027225559
• ISBN13 9789027225559

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