Marketing Strategy for Creative and Cultural Industries (9781138913622)
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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Product details
- Hardback | 246 pages
- 159 x 235 x 16mm | 499g
- 10 Feb 2016
- Taylor & Francis Ltd
- ROUTLEDGE
- London, United Kingdom
- English
- black & white illustrations
- 1138913626
- 9781138913622
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